Federal Marketing

Position your firm for success by marketing your products and services to federal agency procurement personnel. Marketing for the federal sector has key differences to marketing for the commercial sector. Successful firms define, promote and distribute information relative to the unique attributes and value proposition of the firm to potential buyers.

Capability Statement

The Capability Statement is the most important marketing tool your company has to introduce your services and/or products to federal agencies, contracting officers and large government prime contractors. In our conversations with agency personnel they have told us they prefer a concise one page document outlining the firm’s capabilities, strengths and past performance.

A well designed capability statement informs federal buyers about your company and begins to establish your brand in the federal market. It is the most often requested marketing material. Demonstrate how your firm can fulfill agency needs with a compelling and informative capability statement.

Modification of Capability Statement

Modify your existing Capability Statement to be agency or prime contractor specific. Tailoring the Capability Statement is proven to have a better impact on agency and contracting personnel. A tailored capability statement enables you to target your services directly to the targeted agency mission, goals and budget. Show your firm understands what the agency does and how they spend their money.

Other Marketing Services

We will work with you and your advertising agency to adapt your current marketing offers to the federal market.

• Email Campaigns
• Web Pages for Federal Clients
• Social Media
• Print Ads
• Public Relations
• Federal Trade Shows

Marketing is often the key difference in obtaining initial contracts, and improving earnings from IDIQ’s, BPA’s and GSA schedule contracts. Please contact us if you need assistance with your federal marketing.